Who founded setl?

Working in Dubai rentals, the founders watched the same thing happen again and again. A tenant signs on a Sunday, the broker shakes their hand and leaves, and then the real work starts: Ejari first, a DEWA SMS that doesn't arrive, nobody sure who supplies the building's AC, a move-in permit that needs documents nobody mentioned.

None of it is hard on its own. Together, with a move date coming, it's a lot. setl was built to take a tenant from signed agreement to keys, and to give brokers a clean handover at signing.

• JJay Ellis, CEO & Founder. Leads product, the platform and the team.
• Jonathan Wakerley, Co-founder. A serial entrepreneur who has built businesses in security and property services.

setl is operated by Wakerley and Ellis FZCO, a free zone company in Dubai Silicon Oasis. Read company details.