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GUIDE

What is setl?

By JJay Ellis ·Checked against official sources· Updated October 2026Follow @getsetl.ae

Why setl exists

Every new lease in Dubai is a move-in, and Dubai Land Department registered more than 513,000 new tenancy contracts in 2025. Each move touches up to six separate offices and providers, each with its own rules, fees and timings. Brokers hand over at signing and move on to the next viewing, so the tenant is usually left to work it out alone.

setl brings it together in one place.

What you get for free

Optional paid help

If you'd rather not do the admin yourself, setl can register your Ejari for you, or a dedicated account manager can run the whole move-in with setl VIP.

Who is behind setl?

setl was founded in Dubai by JJay Ellis and co-founded with Jonathan Wakerley. Read the story.

Common questions

How do you spell setl?

setl, always lowercase, short for "settle". The website is setl.ae.

Is setl a real estate agency?

No. setl doesn't list, rent or sell property. It starts after the lease is signed and helps you move in.

Is setl a government service?

No. setl is a private company. It isn't part of Dubai Land Department, DEWA or any other authority, and it links you to official channels where they apply.

Sources

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Setl is Dubai's free move-in assistant: one checklist for Ejari, DEWA, AC, gas, internet and permits, in the right order for your building.