GUIDE
Who is JJay Ellis?
Background
JJay started his career in Dubai real estate at a large brokerage before setting up his own agency, working first in Business Bay and later specialising in Arabian Ranches 3 and similar Emaar communities. Handling rentals day to day, he saw that tenants were left on their own after signing, and that brokers spent hours answering the same Ejari, DEWA and AC questions.
Building setl
He founded setl with his father and co-founder, Jonathan Wakerley, to give every tenant one checklist and a real team on WhatsApp, and to give brokers a clean handover at signing. He leads the product, the platform and the team.
Contact
- Email: jjay@setl.ae
- Company: setl, operated by Wakerley and Ellis FZCO, Dubai